Hello there, and welcome back to our weekly blog post for business owners. As a coach, mentor, writer or speaker, creating an online course can add excellent value to your students. Prior to putting together your first online course, there are numerous considerations to keep in mind.
There are a few things you need to keep in mind before you make your first online course and get it up and running. You need to have a firm grasp on both your short-term and long-term goals first and foremost. What do you want your students to learn? What skills or knowledge do you hope they will gain? Once you have a good understanding of your goals, you can start developing your course content. It's important to structure your content in a way that is easy for students to follow and that encourages them to interact with the material. In addition, you need to consider how you will deliver your content. Will you use video, audio, or text-based lessons? Each delivery method has its own strengths and weaknesses, so it's important to choose the one that best fits your course goals. Finally, you need to think about how you will assess your students' learning. Will you use quizzes, essays, or projects?
The most important question that people want answered is, "How much does it cost to establish an online course?" In order to provide an answer to this question, let's go through the five most critical things that you need to have in order to successfully build an engaging online course that provides a great deal of value to your audience members.
Your hardware would be the first thing to look at. Hardware pieces include things like your microphone, headphones, lighting, and any other extras you'll need to make your course come together, such as a specific location and the necessary props. The advancement of technology has made many of these goods more accessible. For instance, instead of getting a professional camera, you could simply use your phone camera. Ring lights and wireless microphones can be purchased online for less than $100 if you want proper lighting and a good volume. So, how much money you decide to spend on hardware purchases is entirely up to you.
The second is the software components. These include your sites for editing videos, slideshows, and sound adjustments, e.t.c. To make your course captivating, you want to make sure that you are using slideshows. If you choose to make your course in a visual format, it is important to use slideshows to help engage learners and provide them with a visual representation of the material. Slideshows can help to break up text-heavy content and make it more visually appealing. In addition, slideshows can provide learners with a helpful overview of the material, making it easier to digest. You should also compile some supporting materials, such as articles and downloadable resources, to help back up the course and add significant value.
After you have established your hardwares and softwares components, the next thing you need to consider is the cost of your labour. When developing an online course, the amount of labour necessary to finish the course typically results in an increase in the overall cost of creating the course. Here are a couple roles that will be required in other to put your course together.
A scriptwriter: Scriptwriters can be very helpful in making content that is both interesting and educational for an online course. By working with the team, they can help figure out how to present the information in the best way to meet the learning goals. Also, they can help make any quizzes or other interactive parts of the course that may be needed. Scriptwriters can help make an online course that is both informative and interesting by working with the rest of the team.
A video-editor: If you do decide to use a video format, you will need to find someone who is capable of putting together your videos in a professional manner because it is possible that you will not be able to get everything at once. You might need to take constant pauses, cut out bloopers, add your slideshows and fine-tune your audio.
Research team or administrator: It will be the responsibility of the research team or the administrator to conduct in-depth research on the subject matter of your course, compile the slideshows, articles, and downloadable resources, and collaborate closely with the scriptwriter and the marketing team to produce an outstanding end product while also ensuring that the tone and image of your brand are consistent.
Video-grapher (optional): The nature of the material covered in your class is the sole factor that should guide your decision regarding whether or not to hire a videographer. In many cases, all that is required to complete the task at hand is a tripod, some ring lights, and a smartphone camera. At other times, you might want to hire a professional videographer to assist you in taking shots that are more clear and professional, which are representative of the image of your brand.
Project manager or Director: The role of the project manager or director should not be skipped. Project managers/directors have the responsibility of the planning, procurement and execution of a project, in any undertaking that has a defined scope, defined start and a defined finish. The project manager ensures that the goals of the project is being met in the required timeframe, budget and scope. The role of the project manager is very important as they help in making sure that the team are getting their job done and meeting deadlines. In addition, the project manager helps in keeping the team motivated.
Marketing Team: The marketing staff that you have is the icing on the cake. You wouldn't put up all of that effort just to let it sit there, would you? Your marketing staff will assist you in developing the optimal approach for advertising your course, which will put you one step ahead of the other businesses in your industry. Additionally, the marketing team will collaborate with the script writer and the research team in order to guarantee that the resources that are presented truly portray your company's name and image.
Woah, that was a lot of work to consider in terms of labour costs, right? No worries, we are almost at the end. Now, you want to think of your web hosting platforms. But before you do that, you may want to answer this very important question.
"Do i want to use my course as a source of revenue"
"Do i want to use it solely for the purpose of generating leads?"
Let me explain. If you choose to use your course as a purpose to generate leads, you want to have it on your website only. When you run ads, you can simply direct people to your site and generate leads. You also want to think about wether or not you want to sell the course at a full price, discounted price or for free.
If you do want to use it as a source of revenue, you should consider making it available on additional platforms such as like Udemy, Upskill, LinkedIn learning, Alison, Skillshare and so many others. You should also have it available on your website as it will help you generate leads for other marketing strategy such as email campaigns.
Finally, you want to think about your marketing strategy. Creating an effective marketing strategy before launching your course is very important. You need to devise a plan for how you want to get the word out about your online course. You also want to make sure that your marketing strategy is consistent with your brand so as not to confuse your prospects.
So, are you thinking about creating your next online course but you are still frightened about the workload? No worries, DivineAssistants helps you plan, launch, and grow your online course business. Our team would do all the work and all you have to do is push the record button! You can start today and have your next online course available in the next two months. So what are you waiting for? Get started today and see how easy it is to create your online course with DivineAssistants.